GEAR Foundation

Renew. Empower. Sustain. Liberia.

Social Media Strategy Overview

Weekly Social Media Themes

🌱 Project Monday

Updates on programs, beekeeping projects, tree planting, and community development initiatives.

📚 Learning Tuesday

Educational content about sustainability, agriculture, climate change, and environmental awareness.

👥 Community Wednesday

Stories from community members, volunteers, youth leaders, and farmers participating in programs.

🌍 Sustainability Thursday

Practical solutions for environmental protection and sustainable development.

🎥 Fieldwork Friday

Behind-the-scenes content from the field including project monitoring and training sessions.

🌟 Supporter Saturday

Highlight donors, partners, and organizations supporting GEAR's mission.

🌿 Vision Sunday

Mission-driven inspiration and reflections on the long-term vision for communities and ecosystems.

Monthly Content Calendar

Team Introduction Strategy

Week 1

Introduce Founder and Leadership Team.

Week 2

Introduce Field Staff and Program Coordinators.

Week 3

Introduce Community Partners and Local Leaders.

Week 4

Highlight Volunteers and Supporters.

First Post: About GEAR Foundation

Caption Example:

Welcome to GEAR Foundation.

GEAR stands for:
Renew. Empower. Sustain.

Our mission is to restore ecosystems, strengthen food security, and empower communities through sustainable agriculture and environmental programs.

Beginning in Liberia, our work focuses on community-driven solutions that protect nature while creating economic opportunity.

Follow our journey as we work toward a more sustainable future.

Pinned Welcome Post

Welcome to GEAR Foundation

If you're new here, welcome.

GEAR Foundation works at the intersection of:

🌱 Environmental Restoration
🐝 Sustainable Agriculture
👥 Community Empowerment

Our mission is to equip communities with the knowledge and tools they need to thrive while protecting ecosystems for future generations.

Follow our journey and be part of building a more sustainable future.

GEAR Foundation Social Media Planner

Renew. Empower, Sustain, Liberia

Weekly Content Worksheet

Plan your posts for the week.

Admin Review Dashboard

Approve or request edits.

Staff Ready to Post

Posts approved and ready.

Multi-Platform Grid Planner

Plan your social media posts visually.

Shared grid for both foundations

Foundation

150kg Harvest!

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Fixing the Well

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School Supplies

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Sarafina Elizabeth Foundation

Social Media Strategy Overview

Weekly Social Media Themes

💙 Mission Monday

Mission updates, highlights, and work in the community.

📚 Learning Tuesday

Educational content, awareness, and helpful information for supporters.

👥 Community Wednesday

Stories from beneficiaries, volunteers, and partners.

🌊 Impact Thursday

Progress snapshots, before/after, outcomes, and numbers that show results.

🎥 Fieldwork Friday

Behind-the-scenes clips, photos, and on-the-ground moments.

🤝 Supporter Saturday

Thank donors, spotlight supporters, and feature collaborations.

✨ Vision Sunday

Inspiration, reflection, and calls-to-action aligned with the mission.

Team Introduction Strategy

Week 1

Introduce Founder and Leadership Team.

Week 2

Introduce Program Coordinators and Field Staff.

Week 3

Introduce Community Partners and Local Leaders.

Week 4

Highlight Volunteers and Supporters.

First Post: About Sarafina Elizabeth Foundation

Caption Example:

Welcome to the Sarafina Elizabeth Foundation.

Our mission is to uplift communities through meaningful support, education, and opportunity.

Follow our journey as we share impact stories, progress updates, and ways you can be part of creating change.

Pinned Welcome Post

Welcome to Sarafina Elizabeth Foundation

If you're new here, welcome.

We focus on community impact through: Education, empowerment, and direct support.

Follow along and help us turn compassion into action.

Sarafina Elizabeth Foundation Social Media Planner

Planner tools for Sarafina Elizabeth Foundation

Weekly Content Worksheet

Plan your posts for the week.

Admin Review Dashboard

Approve or request edits.

Staff Ready to Post

Posts approved and ready.

Social Media Command Center

Plan, collaborate, and track engagement across both foundations.

Foundation

Team Login

Not signed in

Role

Password

Monthly Planning Calendar

Switch months/years and click a date to edit content, quiz, and engagement.

Month

Year

Calendar

Editing: —

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Team Collaboration

See workload and status distribution.

By Team Member

By Status

Story + Quiz Editor

Review and copy/paste your content. Click Save to commit changes.

Editing: GEAR · Week 1 · Day 1

Fact

Quiz Question

Answer Explanation

Call to Action

Assign Team Member

Status

Clickable Quiz Simulation

Type your options, then choose the correct answer.

Correct answer: None

Review Slider (Copy/Paste)

Flip through each piece and copy quickly.

1/6

Fact

Use this for Story 1

Saved Slides (Visual)

Each Save creates a snapshot of the Full Bundle you can keep, reorder, copy, or delete.

0/0

No saved bundles

Status

—

Tip: Use Copy to paste into Instagram/FB/TikTok scripts. Delete removes only the snapshot (does not change your day data).

Posted History

A timeline of bundles that have already been posted.

0/0

No posted bundles

Status

Posted

Tip: Keep this as your record of what was posted and when.

Engagement Tracker

Track results separately from the Story editor. Update metrics anytime after engagement happens.

Platform

Year Total

Likes + Shares + Responses

Avg / Month

Based on months with data

Best Month

—

0 total

Likes Shares Quiz Responses

Automatic Engagement Graphs

Hover a month to see details

Shows totals per month for the selected year (likes/shares/responses).

Monthly Totals (Jan–Dec)

Month	Likes	Shares	Responses	Total